Should Spotify and Apple Music be worried about this? It looks like TikTok is entering the dedicated music streaming environment with its own streaming app. Music creation, distribution and marketing are already making waves, as previously reported in Ted Gioia’s article Record Labels Dig Their Own Grave. And the Shovel’s name is TikTok.
Starting with a trademark
Following a trademark application filed in Australia in November 2021 for the label “TikTok Music”. ByteDance (the parent company of TikTok) also filed the same trademark application with the US Patent and Trademark Office.
According to the information known so far, the TikTok Music service would include the ability to buy, play, share and download music, as well as recommending playlists, commenting, and recording and live streaming audio and video.
What TikTok has done so far
In 2020, ByteDance launched a music streaming app called Resso in India, Brazil, and Indonesia, which has more than 40 million users as of November 2021. Resso allows users to create playlists, share songs on social media, and participate in social music conversations recommended for TikTok Music.
Information is still waiting for you
It is not known if the TikTok Music app will look and navigate similarly to Resso, or if a new visual interface will be created. There’s no word yet on possible subscription or ad-supported tiers, or what device partners besides web browsers might be in the mix. Also, will TikTok include Hi-Res Audio and/or Spatial Audio options?
The broader unknown is whether Apple, Spotify or even Amazon will need to make changes to stay competitive once TikTok Music becomes widely available and starts attracting users. Of the three, Spotify is probably the most vulnerable, while Apple and Amazon have nearly unlimited resources for music streaming if they want to avoid competition. Of course, TikTok Music could also affect TIDAL and Qobuz.
No matter what ByteDance decides to implement TikTok Music, the presence of such an app is expected to have a significant impact on the music streaming landscape.
As more details become available, this article will be updated or a new article will be created accordingly.
Tip: Learn more about ByteDance, the owners of TikTok.
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